Long known as the leader in eyecare education, SECO's exhibition hall and trade show is one of the "best-kept secrets" of the vision community. Eye Care Professionals highly praised the SECO 2006 exhibit hall; one industry leader called it "one of the best-run, well-organized, laid-out shows" in the optical industry while another simply called it "a great success."

SECO 2006 experienced a 9.5 percent increase in overall attendance, representing the largest increase since the 2001 meeting and making SECO one of the largest optometry meetings in the world. Although it is still early in the planning stages, plans for SECO 2007 include a Grand Prize Giveaway just as exciting as the Chevrolet HHR 1LT given away at SECO 2006 as well as two luncheons in the Exhibit Hall for SECO 2007 education attendees.

Successes of the 2006 show traveled quickly as the 2007 exhibit hall is already 95% sold; thereby placing SECO four months of its sales goal as this milestone is typically achieved in late December. Many companies new to SECO plan to exhibit at SECO 2007 bringing an even wider array of products and services to what is already considered one of the biggest Optometric shows in the world. Don't miss your opportunity to see the latest and greatest from renowned companies such as Theo, Anne et Valentin, Lindberg, Oliver Peoples, IC Berlin, Optical Shops of Aspen, as well as many other sought after products and services that will be showcased at the SECO 2007 Exhibit Hall marketplace. To view a complete listing of all registered SECO 2007 Exhibitors and plan your visit to the Exhibit Hall, please visit the online floor plan.

If you have any questions regarding the 2007 Exhibit Hall, please contact the Exhibits Department at exhibits@secostaff.com or 770-451-8206.

The Golden Eye Practice track is your destination for the best in practice management education. You are sure to have a golden future using the secrets revealed in these courses.

Diamonds Are Forever, Assets Are Not
G.K. Mangelson
Join us to find ways to protect your assets from those who want to take them from you. Learn ways to protect your personal and professional assets from lawsuits through applied risk management. This course will present cutting edge strategies optometrists can use to reduce taxes by 20-40%, and decrease your liability insurance costs. Proper asset protection has proven to reduce, minimize, and even prevent lawsuits from being filed.
Moneyraker
Charles Brownlow, OD, FAAO
Find more ways to rake the money in…leaving none on the table. This course includes computing fee schedules, proper charting to avoid under and over coding, chart auditing, fee collection and more…
On Optometry's Secret Service: The PDA
Charles Wormington, PhD, OD, FAAO
The PDA is your secret weapon in practice! See how to use it to store drug information, treatment plans, patient education and other ophthalmic and medical references.
From Malpractice Attorney with Love
John Classe, OD, JD
How do you avoid and defend against a love letter from a malpractice attorney? With the information provided in this course, you will not be shaken or stirred. Protect yourself from unhappy patients and staff, and avoid conflicts with Labor Laws, OSHA, and HIPPA.
The Man with the Golden Manager
John Warren, OD
The "golden gun" for a smooth running office is your office manager. Learn how to train your manager to increase office efficiency without cutting corners. Help your staff work smarter, and prevent replication of efforts.
The Staff Who Loved Me
John Warren, OD
This course will help make your day easier by more productively utilizing your loving staff. Using the concept of a systematic approach to office processes your office will run more smoothly, and you will increase staff satisfaction net income at the same time.
Practice Benchmarks: For Your Eyes Only
Terry Bonds, OD
Your practice numbers are for your eyes only. Learn to use practice benchmarks. Learn what to measure to encourage productivity. Also see how you stack up with other practices throughout the country.